Opening A Coffee Shop – Pick The Right Name
When you are planning your new coffee shop you will want to give a lot of thought as to the name you will give it.
What’s in a name? Honestly…everything. Sometimes a name by itself can make all the difference in the world to your success.
Let’s look at some names throughout history.
Starbucks
Dunkin Donuts
Chock Full O Nuts
I want you to take a good look at that last one and understand what it is representing.
Chock, means full of, loaded, lots. Okay, what is it loaded with?
Nuts?
Now technically, coffee is a bean. But can you imagine if it was called…
“Chock Full O Beans”
It doesn’t have the same ring to it, does it.
The person who came up with the name for this coffee knew what they were doing.
So your coffee shop name doesn’t necessarily have to make grammatical sense. It just has to have a ring to it and it has to appeal to the senses.
What you probably want to stay away from, though this can work too, is a generic name like…
“The Coffee House.” or “The Coffee Shop”
Now, something like, “The Coffee Cafe” has a ring to it because of the alliteration, which is a very powerful naming convention for any type of business.
If you want your shop to be identified with the surrounding area, you might want to name it something like…
“Roselle Coffee Cafe” if you’re located in a city named Roselle. This name incorporates city identification with alliteration.
Maybe you want to go with something that’s exotic or odd.
You might try…
“The Under Ground”
Ground, as in ground coffee. This is kind of a play on words. Your coffee shop, if it’s located in a subway station, could use this name nicely.
Hopefully, I have given you some ideas for coming up with a name for YOUR coffee shop.
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