Archive for the 'Marketing' Category

How Leaflet Distribution Leads Our Lives

We are all familiar with the reams of paper that cascade on to our doormats every day in the quest for companies to take every penny of our hard earned cash. Whether it is for pizza, window cleaning, dog walking or the latest offer at B&Q, there seems to be a new glossy ad […]

Marketing Lists for the Mortgage Broker Community

Mailing lists are extremely beneficial for a wide variety of businesses. However, not all mailing lists are alike, and different businesses require different types of lists for their marketing campaigns. If you are a member of the mortgage broker community, there are many different types of marketing lists can help your specific company.
Loan […]

Competitor Research, How To Stay One Step Ahead

Monitoring what your competitors are doing is essential for any new start up and for businesses as they grow. If you really want to stay on top of things you need to monitor competitor activities on an ongoing basis. Here are some tried and tested ways to keep up to date with what your competitors […]

6 Reasons to Avoid the Social Media News Release Part I

The Social Media News Release is a template available for the sole purpose of incorporating social media and multimedia into press releases. And while it may sound like an absolutely ingenious idea, it probably is not the best use of time and money for your business. Here are 6 reasons why using a SMNR may […]

Ignore What People Care About . . . If You Want to Hear the Sounds of Silence

The most important thing in communication is to hear what isn’t being said.
–Peter F. Drucker
What do you want that you don’t have?
Where will you learn how to get it?
If you are like most people, you only want to consider information that’s narrowly focused on your issue. If you want to lose weight, you want […]

Using Billboards As A Part Of Your Business Marketing Plan

Outdoor advertising is a low budget and effective way of advertising your company’s product. Among all available marketing and advertising channels, billboard advertising is the most widely accepted method, and has been proven to be the best sales strategy in the recent times. Nearly 5.6 billion dollars was spent on billboard advertising alone in the […]