I like calling direct mail “lumpy” mail. Some of my staff groan when I call it that. They prefer to call it “3D Mail”. But, you see, to me, the whole point of direct mailers are that they are, well, lumpy.
So what am I talking about here?
When […]
This is the mantra that I here oftentimes from people who prefer to make excuses vs. those who look for solutions. I know I sound a little harsh but that is the reality of it.
To explain further, one of my businesses provides one-on-one and group marketing, business, sales, and personal development coaching to entrepreneurs. […]
Does this sound like you… the economy is going south, and you’re starting to panic. You’re worried about the financial health of your small business. You think about slashing your prices to stimulate your sales. You assume you need to cut back on your marketing activities to save on expenses.
If that sounds like you, […]
If you want to increase your sales then you must get your prospect really excited about your offer. Not just your product or service but the whole package of benefits they’ll receive by being your customer.
There’s a whole bunch of ideas you could use that, added together will mean they can hardly wait to […]
I know the number one reason why your customers don’t buy from you again. And it is probably not what you think.
It’s not that the project had some challenges, some hiccups (the implementation didn’t work out as smooth as you would have liked, but you got it done), and they didn’t want to work with […]
Direct response advertising is all about making an offer and getting a response.
Whether you’re asking your prospect to make a purchase, pick up the phone to call you, or simply to provide their email contact. Your objective is to get them to respond and take the next step in your sales process.
Here’s 7 proven ways […]