There is no question the internet offers tremendous opportunities you can find nowhere else. However, your small business is constantly going to be under the gun during a recession. You will have to fight dwindling sells, the constant expenses to keep your online business appealing, and have to deal with prospects that are […]
Independent professionals often struggle to develop landing pages that convert browsers to buyers. Many fail because they don’t realize that landing pages are not the place to display your creative talents. They follow formulas that are have been tested over and over again. They use very specific copywriting and design techniques. And they are completely […]
In case you need another reason to learn copywriting: The whole idea of creating a website or ezine is to attract clients, right? But I’m constantly surprised to find websites that not only fail to attract clients. They actually insult their readers.
Example 1: Writing for his ezine, a self-styled marketing expert compared troublesome clients to […]
To attract clients online, your website needs to showcase your talents, skills and experience. So you create an “about” page. Often you will also be asked to submit a bio as part of a proposal or bid or a consulting project.
When I work with clients on website copywriting, I often hear, “I don’t want to […]
No two people are alike in the MLM business, but there are some shared personality traits that are common to those who have started and operated in MLM already. One of the most common personalities inherent among MLM business people is their entrepreneurial spirit.
What are some of these traits that make up […]
Online business success requires copywriting to turn website traffic to Internet profits. But many of my clients attract lots of traffic without enjoying the rewards: sales, revenue, and more of their own clients.
The problem is they have focused all their efforts on attracting traffic. It’s like promoting a new restaurant without hiring a chef: guests […]