Picking the right product for your new coffee shop is essential.
You’re not going to find the same things at a Dunkin Donuts that you will at a Starbucks or The Beanery.
What you have to decide is if you want to be all things to all people or if you want to specialize.
Let’s start with the [...]
When you are planning your new coffee shop you will want to give a lot of thought as to the name you will give it.
What’s in a name? Honestly…everything. Sometimes a name by itself can make all the difference in the world to your success.
Let’s look at some names throughout history.
Starbucks
Dunkin Donuts
Chock Full O Nuts
I [...]
Sometimes, however, you want to go out and have a nice sit down dinner, but you’re not looking to spend a fortune. It’s not a special occasion or anything like that. But fast food just doesn’t hit the spot for you. So on these occasions, you head for a local diner where the food is [...]
USP stands for unique selling proposition or point. It is the one thing that really makes one business stand out from another.
Finding your USP is really as simple as looking at your product, in your case, your coffee shop, and deciding what it is about it that makes it different from everybody else’s.
Now, at first [...]
Choosing the right location when opening a new coffee shop can be the difference between success and failure.
If you watch baseball, have you ever noticed how many times the announcer would say something like, “It’s not how hard you throw the baseball but where you throw it.”
Truth is, a major league hitter can hit a baseball [...]
My first tip is to learn from others. There is no point in reinventing the wheel. See what other franchises have done to achieve their success. You might want to look at places like Dunkin Donuts and Starbucks.
For starters, actually go to your competition. I know this doesn’t sound like something you’re going to enjoy [...]
